voip telecommunications technology

An Introduction to WISPs and VoIPs

I've decided to devote some space for WISPs here in my blog as these companies are some of the more common new entrants in the VoIP industry. Add to that, they are in a unique position wherein they have the definitive advantage. I'll start off by expounding on this – how WISPs and VoIPs go together.

WISPs’ Definitive Advantage
In so many ways, getting into the VoIP industry is the logical next step for a WISP. First of all, WISPs already have a captive market – their existing customers. They won’t need to spend a lot to reach this market. They can just let them know of new VoIP services through billing statements and mailers. Of course, a consideration here is that the WISP should be providing good ISP service. They need to be able to bank on the good relationship they’ve already established with their existing customers.Read More
voip telecommunications technology

VoIP Reseller Business Tip: ATA Expense as a Barrier to Entry

A common marketing issue faced by VoIP resellers is the ATA expense. Some prospective customers may see the ATA equipment cost as an extra; thereby, barring them from switching to VoIP services. The ATA, as you may know, is a requirement for the convenient use of VoIP as a replacement to traditional phones.

There are several approaches that a VoIP business can take to address this issue: Read More
voip telecommunications technology

Towards the Future of VoIP with Mobile VoIP

The news is months past but people are still talking about the partnership between Verizon and Skype Mobile. Logical rivals, this marriage between VoIP and mobile telephony can only mean one thing for the VoIP industry – that it is truly poised for a takeover.

The Time Has Come for Mobile VoIP
In the Verizon and Skype Mobile partnership, Verizon customers can choose to download Skype’s mobile software and use it to stay online, make free Skype-to-Skype calls, or even call international at cheaper VoIP rates. This is available to any Verizon user with 3G-enabled handsets and the appropriate data package. While such partnership can eat up some of Verizon’s call revenues, it can encourage consumer loyalty and some profit through data packages. After all, in the changing telecommunications landscape – where value and quality are coming together via the VoIP industry – mobile carriers have no other choice but to adapt.

Contrast this with AT&T, which continues to fight a losing fight, even choosing to contest the venerable Google’s own mobile VoIP software. Considering the trends, this is a vain attempt to slow down what’s inevitable. With the consistent availability of Wifi, people will opt for the more affordable VoIP options, and the mobile carrier that gives them these options. Read Now
voip telecommunications technology

Business Tip for VoIP Small Businesses: Know Your True Competition

When new to the VoIP industry, one of the most important steps to take is to pick out your competition. This allows your VoIP small business to get a clearer focus of your target market, and align your marketing strategies. The biggest mistake that could be made here is to select the “wrong” VoIP competition.

For example, if you pick a competitor such as Vonage, you may be setting yourself up to make the same mistakes they did/do. Vonage has been reputed to provide only so-so VoIP services. Add to that, they’ve pegged these service so low that they’ve resorted to “other fees.” If you try to compete with their pricing, you might end up offering your customers the same so-so services, while not earning enough to become a profitable business. Read More
voip telecommunications technology

VoIP Services that Give You Real Savings

For the longest time, many VoIP services where you can actually get “real savings” from have been under the shadows (or notoriety) of Vonage and MagicJack, their more popular counterparts. This is, of course, with all due respect to Vonage for its pioneering history – and, in some ways, MagicJack too, for its marketing innovation. The popularity of these brands has helped catapult the public image of VoIP as the practical telecommunications option.

Still, it raises questions. Are Vonage and MagicJack the only real choices for the best VoIP services? Or, is their popularity doing the rest of us a big disfavor? (Us, being legitimate wholesale or retail VoIP service providers with better and more affordable services than Vonage’s and MagicJack’s)

Vonage: Why it’s Not Really Cheap
Vonage is being sold as one of the cheapest, if not the most, amongst the VoIP services around. Is it really? Let’s add things up.

You will need to get set up before you can start using Vonage services. First of all, you need to make sure your broadband internet connection averages between 90 and 200 kbps. If it doesn’t, Vonage VoIP services may not work for you. You also need to get a Vonage branded phone router or adapter. You can’t opt for the cheaper generic routers or adapters. Read More
voip telecommunications technology

Setting Up your Own VoIP

While we’ve talked about Branded Reseller VoIP solely, it is not your only option if you want to get into the VoIP industry. The harder and more costly option is to put up your own VoIP, from scratch.

The cost here is at least a hundred times your average cost for signing up with a wholesale VoIP company. There are reasons to go this road, of course. It is more suited for businessmen with enough capital and time to put up the necessary hardware, software and data/switch centers in order to market to a broader spectrum – that is, resellers and end-users. With this setup, it usually takes a couple of years before you can break even. Likewise, you will be responsible for consistent upgrades and maintenance, as well as the usual network attacks, frauds, spams, online terrorism and what-have-yous.

All things considered, if you still want to put up your VoIP from scratch, here’s what you need (at the very least): Read More
voip telecommunications technology

Why Selling Cheap VoIP Won’t Make You Money

It’s a sales formula that, unfortunately, many businessmen still hold foremost. It goes like this: you get a cheap product, offer it for a little markup; and, since it’s cheap, many people will buy. The assumption that mass selling can result in profit is a mistake that many have made.

Definitely, this formula has no place in the ever-competitive VoIP industry. Of course, there are those companies (hello, Vonage?!) that claim to sell cheap. However, if you inspect their payment terms more closely, you’ll find a bevy of “hidden fees.” In truth, these companies are priced in the middle, and not at all cheap as they claim. This practice, while it saves their business from financial meltdown, can turn off customers.

And then, there are also others in the VoIP industry who opt to sell cheap VoIP through cheap low-quality VoIP service. They package the service real nicely, making it attractive to bargain hunters. Yet, in the long run, customers tend to abandon because of poor quality, regardless of how cheap they claim to be. (If they need to suffer when it comes to quality, then might as well opt for free services like Skype’s, right?) Read More
voip telecommunications technology

The Cornerstones of the Customer Experience 1: Presented Image

In my last article, I said that the audio codec is one of the cornerstones of the customer experience. That kind of begs the question, "What are the others?" As it turns out there are quite a few corners to the customer experience. In order of contact they are: presented image, initial expectations, enrollment process, service deployment, call completion, audio quality, dial pad features, technical support, and customer service. I'm going to run briefly through each of these here. The audio quality is already addressed at length in its own article and I might just turn the others into their own articles as well. Each could certainly be the topic of an entire book if I had that kind of time on my hands.

Cornerstone of VoIP Customer Service 1: Presented Image

It is critically important that the first impression be the right one for your prospective customer. They are used to communications companies being big, smooth, and somewhat uncaring. Somehow the wire-line providers have managed to align their images with the same kind of detached professionalism as commonly seen in medical specialists. Managing to establish an image like that is an admirable accomplishment from a marketing standpoint because the customer has been made to actually find comfort in mild (or not-so-mild) abuse. Read More
voip telecommunications technology

VoIP Service Provision: Focus on End User Perception

One of the most important things you can do as a retailer of this new generation of phone services is to make sure that your customer has a good understanding of what your service is supposed to do for them.

This should be basic to your customer service. At the same time, you take a load off your support team by being upfront about what your service is all about.

It is especially important to follow through with this in the VoIP industry. For one thing, we are still at the industry’s infantile stage. Misconceptions abound.

You can do this immediately from your website. Address common issues using your support pages, particularly through the FAQ section. When your sales teams go on follow-up calls, make sure to have a script prepared, listing down points for discussion. Here are some of them:

Your customer does not need to be hooked up to a computer in order to use your VoIP service – Being clear about this will actually help close the deal. Many still perceive VoIP services as computer-bound, that a VoIP phone account is useless when not around the computer. Read More
voip telecommunications technology

Tips for VoIP Resellers on how to Address the Issue of the ATA Expense as a Barrier to Entry


I recently published this blog for VoIP resellers who might be facing a dilemma when it comes to ATA costs. The gist of it is that well-funded VoIP businesses should opt for the ATA box rental scheme. This way, the cost to their user is spread over several months. The VoIP business may even earn from rent revenue later n. For those that don't have enough funds, they should require the upfront purchase of ATA equipment, either from them or a third party supplier.