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VoIP Reseller Business Tip: ATA Expense as a Barrier to Entry
voip telecommunications technology
iqvoice
A common marketing issue faced by VoIP resellers is the ATA expense. Some prospective customers may see the ATA equipment cost as an extra; thereby, barring them from switching to VoIP services. The ATA, as you may know, is a requirement for the convenient use of VoIP as a replacement to traditional phones.

There are several approaches that a VoIP business can take to address this issue: Read More